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1.
Convenience for customers
Using the Internet to search for businesses and products is much
easier and faster than any time in the past. Millions of searches
are done everyday and it is commonplace for businesses to find their
next supplier over the web.
2. Provides greater exposure
Your website will be visible to all your potential and current
clients. You will no longer be tied to the limited geographic
exposure of the golden pages or the phone book. Your customers won’t
need to visit your office or retail outlet to see example of what
you offer nor will they need a brochure or other marketing materials
posted to them.
3. Say so much more
You can say so much more on a website than you could in any print
advertisement, golden pages, brochure or TV/radio advertisement.
There are no space restrictions or time restrictions on a website,
so you can say as much as you want.
4. Inexpensive, effective advertising
Your customers will have a better knowledge of your products or
services, as they are able to research your products or services in
their own time, instead of having to rely on a furiously paced TV or
radio ad to gather the information they need.
5. Fulfils your brand promise
With a professionally designed web site that is an extension of your
brand, your site becomes part of the experience of doing business
with you. A professional image online will separate you from the
competition as the supplier of choice.
6. Saves money
You can save money on printing and postage costs for brochures,
flyers, specials, newsletters, and other mailings. When it comes to
advertising we can deliver guaranteed targeted visitors to your site
with an Internet Marketing campaign.
7. Always available
Your website is available 24 hours a day, 7 days a week. When you
are unable to answer the phone, you can be sure that your website is
available to answer your customers’ questions for you.
8.
Saves time
The time that you would have spent on the phone answering
customers’ questions can now be used to invest in growing your
business.
9. Creates measurable results
A web site allows you to track the number of visits and where they
came from, e.g. an online advert or search engine. It can record the
number of enquiries or online sales in the case of an ecommerce
site, thus producing a ratio of enquiries to visitors which gives
the conversion rate. With this information you can take steps to
improve this ratio and increase sales.
10. It is easier to test new ideas.
The web allows you the quickest medium for publishing new ideas.
With a content management system attached to your site you can
create and publish new content within minutes at no cost. Within
minutes new visitors to your site will tell you if your message is
working or not. Additional tweaks to perfect your message can be
carried out easily thus allowing you to test your ideas before
committing to an expensive print campaign. |
